Autumn Asteraceae

Red beauty, photographed September 25th, 2012

Cherry, ruby, or burgundy? Perhaps you can help me name the shade of red and this member of the Asteraceae family:

During a late September evening walk around False Creek, at the mid-way point where I had to decide whether to turn around or make a full 360 degree circuit home, I made the right choice.  I continued on to the fountain at George Wainborn Park and stumbled upon a bed filled with these gorgeous red daisies.  Until I discover their botanical name, I'm calling them "URA" (Unknown Red Asteraceae). It's a little more polite than "DRC".

Update, 21 October 2012:  I think they may be Rudbeckia hirta 'Cherry Brandy'.